How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but...

Published on May 2, 2022 Senior Editor Cary Sherburne speaks with Jeff Peterson, Executive Director, Foil & Specialty Effects Association...

Study after study supports the fact that consumers will pay more for a better customer experience and are 4x more likely to jump to the...

Why EVERYONE is talking about the Brand Experience 2021 proved to be a game-changer for every industry – notably, print. The pandemic...

In a world obsessed with technology, high-speed internet, and fancy apps it's easy to forget about the simple power of touch. In fact,...

Do you ever feel like there’s something missing from your life? Maybe it’s a sense of touch. You know, that thing we take for granted...

You've probably heard of the term 'vertical market' but you might not know exactly what that means. In terms of digital embellishment, a...

This is probably striking you as counter-intuitive, and to be honest, writing it down feels about as counter-intuitive as you can get....

Contributor: Kevin Abergel What is the first primal reaction you observe when you show someone tactile output that has been digitally...