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Kevin Abergel
President, Taktiful
Americas Unit
Located in Orlando, Florida
Kevin Abergel brings two decades of successfully selling and marketing luxury print with digital embellishments and universal design to companies all over the world.
He dedicates his time to solving his customers business problems through innovative printing technologies, all with a keen eye on increasing brand engagement, increasing brand recognition, and increasing brand awareness for their products.
He believes the key to selling more product is by bringing its value proposition directly to the packaging.
He devotes a considerable amount of time thinking strategically about how this can be done using embellishments and other finishes.
He continues to study the effects of how luxury print leaves a deeper footprint in the brain, and why brands are remembered long after the box has been opened.
He embodies the idea that consumers buy packaging first and products second and empowers his team to innovate and disrupt the status quo.
Prior to founding taktiful, Kevin worked his way up the ranks at MGI Digital Technology where he worked with his father and his uncles and played an instrumental role in driving the sales and marketing of digital embellishments and luxury print.
His roles at MGI include Senior Vice President Sales and Marketing, Americas and APAC, North American Marketing Manager, EMEA Sales & Marketing Manager, Director of EMEA Marketing, among others.
Academic Background
Kevin Abergel, MBA
University of Florida
Bachelors Degree
Political Science
Philosophy
Florida Institute of Technology
Master's in Business Administration
Marketing
Entrepreneurship
Harvard Business School
Executive Education
Managing Sales Teams and Distribution Channels
Professional Background
Kevin Abergel, MBA
Senior Vice President, Sales and Marketing, Americas and Asia Pacific, MGI Digital Technology
Jan 2019 - Oct 2021
Cultivated and maintained global strategic partnerships with Konica Minolta's industrial print business segments throughout North and South America and the Asia Pacific.
Leveraged strong interpersonal and communication skills supporting sales and marketing channels across all three regions
Own business operations and management of the MGI product lines of decorative digital printing presses.
Created a global user community, sales training, and tools to help our customers sell successfully to agencies and brands.
Launched a new initiative to educate marketing agencies on the new technologies to help build demand for our customer's work.
Vice President, Sales and Marketing, Americas and Asia Pacific, MGI Digital Technology
Jan 2014 - Dec 2018
Established strategies and KPIs to propel the team to meet or exceed sales objectives in prospecting, cold calling, qualifying, presenting, and closing deals.
Demonstrated exceptional team leadership and development by building positive working relationships across all levels while hiring, training, coaching, and motivating a highly productive workforce within an energetic and collaborative environment.
Proven expertise in designing targeted solutions to customer-specific business needs, thereby maximizing ROI.
Partnered with global, cross-functional teams to launch new products.
Seized opportunity to create new market of digital print embellishment.
Recognized as industry SME in graphics communications and marketing.
Vice President of Marketing & Communications, Worldwide, MGI Digital Technology
Jan 2012 - Dec 2013
Delivered aggressive revenue and engagement strategy while expanding corporate brand across all channels, incorporating leading tools, technologies, and methodologies to remain in the market forefront. Expanded customer base, engagement, and loyalty through multi-faceted, integrated marketing plan. Continually monitored and reported on performance metrics to confirm alignment with preset goals and objectives.
Led, coached, and mentored teams across with worldwide responsibility.
Implemented inaugural social media strategy, rebranding the entire company including logo and graphics change.
Created first brand guidebook to ensure cohesive branding across multiple platforms. Received over 100k views by generating several viral videos.
Director of Marketing, MGI Digital Technology
Dec 2010 - Jan 2012
Cross-functionally collaborated to devise long- and short-term goals to achieve business results in fast-paced, high-volume enterprise.
Liaised across global departments to drive cohesive go-to-market approach to ensure seamless new product launches.
Built strategic partnerships with industry leaders, influencers, and clients’ c-suite leadership to meet market expansion goals.
Increased efficiency and productivity by modernizing internal and external communications.
International Sales & Marketing Manager: Europe, Middle East and Africa
Jan 2008 - Dec 2010
Partnered with executive leadership to define and execute sales goals for Europe, the Middle East, and Asia (EMEA) to maximize sales revenues.
Cultivated world class sales team through superior leadership, delivering group and individual training, coaching, and mentoring to motivate personal excellence.
Tripled sales through highly effective strategies and initiatives as well as hands-on team leadership.
Developed high performing workforce by devising and implementing enterprise-wide sales training content and procedures.
Achieved expansive corporate growth, increasing workforce from 5 to 32 distributors during tenure.
North American Marketing Manager, MGI Digital Technology
Managed content marketing initiatives across digital and traditional channels to increase traffic, sales, customer engagement, and long-term retention.
Developed, analyzed, and reported on marketing metrics to ensure alignment with corporate goals.
Jan 2005 - Jan 2008