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Why Touch is Important in Marketing: The Science Behind Human Interaction

Do you ever feel like there’s something missing from your life?


Maybe it’s a sense of touch. You know, that thing we take for granted every day and never think about until we lose it. It might sound crazy but the truth is our sense of touch plays an important role in how we perceive the world around us and interact with others. Without it, we wouldn't be able to experience all the wonderful things in life such as hugging someone or holding hands with them. We would also miss out on so many amazing sensations such as feeling sand between our toes at the beach or smelling freshly baked cookies coming from grandma's kitchen!


If you want to learn more about this topic then keep reading because Taktiful has put together some fascinating facts about what happens when people lose their sense of touch and why they should care! So sit back, relax, grab a cup of coffee (or wine) and enjoy learning more about this fascinating subject matter.


When you walk into a retail store, the first thing you do is touch the product. You might even pick it up and feel its weight in your hands. This is not accidental; retailers know that tactile interaction is important for shoppers. In fact, studies have shown that touch plays a crucial role in marketing.

One study found that consumers are more likely to buy a product if they can interact with it before making a purchase. In other words, touching the product makes people more likely to buy it.

Another study showed that consumers are willing to pay a premium for products they can touch and feel. In fact, when people were asked how much they would be willing to spend on a product, those who had touched the item were willing to pay an average of $31 more than those who hadn't touched the item! That's not all; even touching items with very similar textures led participants in this study to assign higher prices and increase their willingness-to-pay (WTP) by an average of $27!


Clearly, touch is an important part of the shopping experience. But how do retailers use this information to their advantage? Here are a few ways:


- Use tactile printing on your packaging. This will make shoppers want to touch and feel your product before they buy it.


- Display products in a way that allows customers to interact with them. For example, put clothes on mannequins instead of racks so people can feel the fabric.


- Use materials that have a unique texture. This will encourage shoppers to touch the product and learn more about it.

So next time you're shopping, keep in mind that the tactile experience is an important part of the buying process. Tactile enhanced products can help you increase your sales and may even lead to your customers spending more money with you!


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