Chief Marketing Advisor
Joanne Gore is a B2B marketer who’s passionate about print, and the Chief Marketing Advisor at Taktiful. In this role, she uses her deep knowledge of B2B marketing to help clients blend print and digital marketing strategies to provoke memorable, long-lasting brand experiences.
Joanne has worked with some of the largest brands in software, hardware, manufacturing, and print: Delrina (WinFax Pro); Compaq (acquired by HP); BorderWare Technologies (acquired by WatchGuard Technologies); DST Output (acquired by Broadridge); Xenos (acquired by Actuate/OpenText); Avanti (acquired by Ricoh).
With over 25 years as a corporate marketer, her experience encompasses niche B2B verticals including SaaS, Print, Gov, Fintech, Insurtech, Health and Wellness, Cannabis, Telco, Workforce Management, Print, Professional Services, Highly Regulated Communications and all things tech.
Joanne takes a hands-on approach to innovation and works one-on-one with her clients to pinpoint who they help, how they help, and why it matters. She devotes considerable time thinking strategically about how marketing can be the catalyst for positively impacting revenue.
Joanne is a top 5 LinkedIn Print Mover and Shaker, an industry speaker, published writer and regular contributor to Graphic Arts Magazine and WhatTheyThink. She is the Xplor ABOD Vice-Chair, Vice-President of Xplor Canada, and mentor for the Ontario Summer Company Government initiative for youth entrepreneurship/employment.
She graduated as a certified bilingual (English, French) Graphic Designer from Dawson College in Montréal, Canada. Prior to joining the corporate ranks, she spent the early part of her career working in the print industry as a typesetter, graphic designer and occasional press operator.
Joanne's Case Studies
Sun Print Solutions
Before Sun Print Solutions had a Messaging Playbook, they were very clear in their heads what they wanted to say and which direction they wanted to take the company but articulating these thoughts and putting them down on paper in a unified and customer-focused way was a lot more difficult than they thought.
“Each department had their own point of view as to the value and offering the company provided and sharing these multiple and different messages with customers only served to confuse them,” said RJ Deneau, Business Development Manager, Sun Print Solutions. This is their story ...