Why the Embellishment Technology Tour at PRINTING United Matters More Than Ever

Every year, PRINTING United Expo serves as the epicenter of innovation in the print industry. With hundreds of exhibitors, ONE MILLION square feet of show floor, and more product launches than anyone can possibly take in alone, the sheer scale of the event can feel overwhelming. That’s precisely why the Embellishment Technology Tour is such an essential opportunity for attendees this year in Orlando.

This isn’t just another guided walk through the expo. It’s a curated, third-party experience designed to cut through the noise and connect you directly with the most important advancements in digital print embellishment, the sector that’s redefining how print adds value, grabs attention, and drives profitability.

The Power of Neutral Guidance

One of the most overlooked challenges of any major tradeshow is separating education from salesmanship. Every booth is naturally designed to pitch its own technology in the best possible light, which can leave attendees wondering: How do I know which innovations really matter to my business?

This is where the Embellishment Technology Tour is different. Guided by neutral industry experts from Taktiful, the tour is not about selling one press, one coating unit, or one workflow. It’s about helping you see the bigger picture:

• What embellishment technologies exist across multiple manufacturers

• Where they fit into the broader market landscape

• How they can be leveraged to create differentiation, win more business, and improve margins

By experiencing the tour through the lens of a third-party expert, attendees gain clarity instead of clutter, and insights that aren’t tied to any single OEM’s agenda.

Why Embellishment, Why Now

Print embellishment has moved from “specialty” to strategic necessity. In a market where buyers are bombarded with digital noise, embellished print delivers the kind of visceral and visual punch that gets noticed and remembered. Studies consistently show that embellished print not only increases engagement but also drives higher willingness to pay.

Yet despite its potential, many printers remain unsure about where to start, how to price, and how to sell embellishments effectively. Walking the expo floor on your own, you might catch glimpses of what’s possible, but without context, the opportunity can slip through the cracks. The tour ensures you don’t just see the technology, you understand its relevance.

What You’ll Gain on the Tour

• A curated path through the most relevant embellishment booths and demonstrations

• Unbiased insights into the technologies shaping the future of print

• Exclusive access to giveaways, premium merch, and real-world application samples

• Confidence that you’re making the most of your time at the show

And the best part? The tour is completely free to all PRINTING United attendees.

Don’t Miss Out

If you’re heading to Orlando for PRINTING United this year, the Embellishment Technology Tour is more than just a nice-to-have. It’s an essential investment in your education, your strategy, and your ability to spot the opportunities that others might walk right past.

Spaces are limited. Registration is now open—secure your spot before they’re gone.

👉 Sign Up Here

This year, don’t just walk the floor. Walk it with purpose. Let the Embellishment Technology Tour be your guide.