Taktiful

Join Kevin from the Digital Embellishment Show for an in-depth talk with Joe Deboy, VP of Sales at NAPCO USA, about the cutting-edge world of digital packaging. Explore how NAPCO USA is redefining the industry with advanced digital printing, embellishment techniques, and laser cutting technology. Joe shares practical insights on mastering short-run folding cartons, breaking into markets like cannabis and beauty, and unveiling their latest innovation: embellished corrugated boxes for e-commerce and influencer kits. Learn how these tactile, standout designs help brands connect with consumers and why digital solutions are reshaping packaging. 🔑 What You’ll Learn: How digital embellishments enhance packaging Navigating short-run packaging challenges The impact of NAPCO USA’s laser cutting tech First look: Embellished corrugated boxes Joe Deboy’s strategies for pitching digital solutions 💡 Who’s This For? Perfect for brands, printers, or anyone curious about packaging innovation. Get a front-row seat to NAPCO USA’s latest advancements and their vision for the future. 👉 Subscribe for more on digital printing and packaging trends: 🔔 Like, Comment, Share! Drop your thoughts on digital packaging or suggest topics for future episodes! #DigitalPackaging #PackagingInnovation #NAPCOUSA #Embellishments #PrintingTechnology #PackagingSolutions

Andrew Gunn from Fujifilm is back! In his first appearance, we dove deep into the power of moving beyond CMYK. This time? We go even further. From real-world packaging wins to how brands are secretly crushing shelf velocity, to AI's growing role in the design-to-print pipeline, Andrew drops insight after insight. We talk Revoria, we talk the Aspire program, and we nerd out a bit on agentic AI (spoiler: it’s probably going to change everything). We also dig into design training gaps, how to actually sell embellishment, and why fear might just be your biggest learning ally. This isn’t just another conversation - it’s a look at where print is headed, and how to stay curious enough to keep up. 🔔 Subscribe for new episodes every Tuesday 🎧 Available wherever you get your podcasts 📲 Follow us on LinkedIn for more updates 👇 Drop your thoughts in the comments - we'd love to hear them! #DigitalEmbellishment #BeyondCMYK #PrintPodcast #Fujifilm #TaktifulTuesdays

From bagging fish to building one of the most respected names in print, Jeff Howicz’s story is a lesson in hustle, heart, and hands-on leadership. In this episode of Taktiful Tuesdays, Jeff, Chief Commercial Officer at Team Concept Printing, takes us on a journey from his humble beginnings in a saltwater fish store to the forefront of digital embellishment innovation. With two decades of experience, Jeff shares how a blend of curiosity, craftsmanship, and community involvement has shaped both his career and his company. 🎙️ Topics we cover: - How digital embellishments like foil and raised UV are changing the game - The importance of designers understanding production - Why tactile print creates deeper customer engagement - Sustainability practices that actually matter (no greenwashing) - Team Concept’s incredible partnership with Folds of Honor - Advice for young people looking to make an impact in print Jeff also previews what Team Concept will be showcasing at Amplify Print, including some special new brochures produced in partnership with Taktiful! 👉 Whether you're a print veteran, design geek, or just love a great story of personal and professional growth, this episode is for you. 🔗 Subscribe for more weekly insights at the intersection of print, tech, and creativity.

In this episode of Taktiful Tuesdays, I finally sit down with the one and only Joanne Gore — B2B marketing strategist, print evangelist, and president of Joanne Gore Communications. We go deep into why print still deserves a seat at the marketing table, how to tell your story in a way that resonates, and what most companies get wrong when talking about themselves. Joanne brings decades of experience to the conversation, plus a sharp take on how AI is shifting everything from marketing workflows to how printers can stay relevant. We talk lumpy mail, sustainability that’s more than a checkbox, and how printers can stop selling capabilities and start selling value. Whether you're in print, marketing, or just trying to figure out how to stand out in a noisy digital world — this one’s for you. 🎧 Stick around for: - The biggest misconceptions about print - How to think holistically about sustainability - AI as a lifeline (not a threat) for marketers and printers - The best piece of marketing advice Joanne ever got - Why breathe might just be the best marketing message ever Connect with Joanne: 🔗 https://www.joannegorecommunications.com 📚 Thriving in Chaos - Now available wherever you read

In Episode 19 of Taktiful Tuesdays, I sit down with the one and only Bill Gillespie - 40+ year print industry vet, master storyteller, and sales whisperer. Bill has made a career not just out of selling print, but understanding people. We talk about the evolution of sales, what really matters to buyers, and why asking the right question is often more important than pitching the perfect solution. Bill shares insights from his early days as a print buyer to now consulting with teams across the industry - plus, we dive into why empathy and authenticity still win the day. 💬 Topics we cover: ✅ What’s changed (and hasn’t) in print sales over 40 years ✅ How to move from “vendor” to “trusted partner” ✅ The power of better questions ✅ Lessons from teaching at Clemson ✅ Skiing, fly fishing, and getting schooled by your kids This one’s packed with value - and a few laughs along the way. Let’s go! 🔔 Don’t forget to like, subscribe, and share with your sales team!

What’s the future of foil, finish, and shine in print? 🤩 In this episode of Taktiful Tuesdays, I sit down with Jeff Peterson, Executive Director of FSEA, to talk all things print embellishment — from analog classics to digital disruption. We get into: How FSEA is adapting to a rapidly evolving print landscape Why they launched the Digital Embellishment Alliance (DEA) What to expect at Amplify Print this June in Chicago And of course, we peel back the layers on Jeff himself — Chiefs fan, country music lover, and all-around industry trailblazer. This one’s full of energy, insights, and some behind-the-scenes takes on where the industry is heading. You’ll walk away smarter (and maybe with a new concert playlist). 🎶 👉 Visit https://fsea.com and https://amplifyprint.org for more. #printfinishing #DigitalEmbellishment #FSEA #TaktifulTuesdays #AmplifyPrint