Taktiful

In this episode of Taktiful Tuesdays, I finally sit down with the one and only Joanne Gore — B2B marketing strategist, print evangelist, and president of Joanne Gore Communications. We go deep into why print still deserves a seat at the marketing table, how to tell your story in a way that resonates, and what most companies get wrong when talking about themselves. Joanne brings decades of experience to the conversation, plus a sharp take on how AI is shifting everything from marketing workflows to how printers can stay relevant. We talk lumpy mail, sustainability that’s more than a checkbox, and how printers can stop selling capabilities and start selling value. Whether you're in print, marketing, or just trying to figure out how to stand out in a noisy digital world — this one’s for you. 🎧 Stick around for: - The biggest misconceptions about print - How to think holistically about sustainability - AI as a lifeline (not a threat) for marketers and printers - The best piece of marketing advice Joanne ever got - Why breathe might just be the best marketing message ever Connect with Joanne: 🔗 https://www.joannegorecommunications.com 📚 Thriving in Chaos - Now available wherever you read

In Episode 19 of Taktiful Tuesdays, I sit down with the one and only Bill Gillespie - 40+ year print industry vet, master storyteller, and sales whisperer. Bill has made a career not just out of selling print, but understanding people. We talk about the evolution of sales, what really matters to buyers, and why asking the right question is often more important than pitching the perfect solution. Bill shares insights from his early days as a print buyer to now consulting with teams across the industry - plus, we dive into why empathy and authenticity still win the day. 💬 Topics we cover: ✅ What’s changed (and hasn’t) in print sales over 40 years ✅ How to move from “vendor” to “trusted partner” ✅ The power of better questions ✅ Lessons from teaching at Clemson ✅ Skiing, fly fishing, and getting schooled by your kids This one’s packed with value - and a few laughs along the way. Let’s go! 🔔 Don’t forget to like, subscribe, and share with your sales team!

What’s the future of foil, finish, and shine in print? 🤩 In this episode of Taktiful Tuesdays, I sit down with Jeff Peterson, Executive Director of FSEA, to talk all things print embellishment — from analog classics to digital disruption. We get into: How FSEA is adapting to a rapidly evolving print landscape Why they launched the Digital Embellishment Alliance (DEA) What to expect at Amplify Print this June in Chicago And of course, we peel back the layers on Jeff himself — Chiefs fan, country music lover, and all-around industry trailblazer. This one’s full of energy, insights, and some behind-the-scenes takes on where the industry is heading. You’ll walk away smarter (and maybe with a new concert playlist). 🎶 👉 Visit https://fsea.com and https://amplifyprint.org for more. #printfinishing #DigitalEmbellishment #FSEA #TaktifulTuesdays #AmplifyPrint

In this special 21st episode of Taktiful Tuesdays, Eric Vessels sits down with April Lytle, Global Brand Innovation Manager at Scodix, to explore where creativity meets cutting-edge print technology. From holographic foil and glitter effects to SAT materials for the visually impaired, April breaks down why digital embellishment is so much more than “shiny gold.” She also shares her unexpected side hustle in the Renaissance Faire world. Topics include: - The power of SHD and smart print effects - Inclusive packaging and tactile print for accessibility - Design trends in foil, texture, and luxury print - April’s passion project: handmade leather armor Don't forget to like and subscribe to Taktiful Tuesdays!

Unlock the untapped power of variable data embellishments! In this session, industry experts dive into how personalized foil, varnish, and raised effects can transform ordinary print pieces into unforgettable experiences. We’ll cover: • What variable data embellishment really is • Why it’s still massively underutilized • Real-world success stories (and why people never throw these pieces away) • How to set it up, price it properly, and wow your clients • Creative design tips that add serious “wow” factor If you’re in printing, design, marketing, or just love seeing what’s next in customer experience, this is a must-watch. Stop leaving money (and impact) on the table—embrace the future of print today! 🔔 Don’t forget to subscribe for more insights on digital embellishments, variable printing, and creative print marketing. #VariableData #DigitalEmbellishment #PrintMarketing #Personalization #FoilPrinting

In this eye-opening episode of the Digital Embellishment Podcast, we’re live from the @Xerox booth at Graphics Canada 2025 with none other than Billy Stojanovski, global product marketing leader for the Xerox Versant family. We dive deep into Xerox’s Beyond CMYK innovations—from gold and silver embellishments to jaw-dropping fluorescent prints that glow under UV light. Billy breaks down how Xerox is making digital embellishments more accessible than ever, including real-time demos of: ✅ Vivid Kits with gold, silver, white, and clear ✅ Fluorescent toners that elevate RGB design expectations ✅ Real-world print transformations like menus, business cards, and invitations ✅ How embellishments can even lower USPS mail rates 👀 ✅ Tools like preprinted swatch books and built-in front-end controls If you’re a designer, print shop, or brand looking to stand out in a crowded market, this episode is a must-watch. Discover how Xerox is pushing the boundaries of what digital print can do! 🔔 Don’t forget to like, comment, and subscribe for more exclusive interviews and live demos from the world of print innovation. #Xerox #DigitalEmbellishment #GraphicsCanada2025 #PrintDesign #BeyondCMYK #Versant #VividKit #FluorescentPrint