Mythbusting Digital Print Embellishments Myth #2: “My Customers Aren’t Asking for This” Spend enough time in the print industry, especially around shops that are evaluating or have recently invested in digital embellishment, and you start to hear the same sentence repeated with almost ritual consistency. It usually shows up right after the initial excitement fades, after the samples have been admired, after the capabilities have been explained, and after the inevitable questi