In today’s competitive print market, simply buying a new embellishment press and hoping customers line up is a risky bet. Print embellishments, like digital foils and spot UV coatings to raised textures and metallic effects, have evolved from gimmicky add-ons into strategic tools for business growth. However, success with these specialty enhancements doesn’t happen by magic. It requires a well-crafted business plan that goes beyond the shiny equipment and spells out how you’l