The End of Commodity Print: Why Touch Is Print’s Greatest Weapon

The Taktisphere RSVP LINK Here

Eric Vessels walks through the argument behind The Digital Embellishment Manifesto, the 95 theses and forthcoming book, co-authored with Kevin Abergel, that reframe embellishment as the defining competitive advantage of print.

This is not a product session. No demos, no pitches. It is the case itself: how the industry commoditized its own medium, what neuroscience says about why touch drives ownership and value, what the evidence at the shelf and in the mailbox actually shows, and what changes in a shop when finishing stops being a department and becomes the product.

You will leave with the language, the research, and the numbers to make the embellishment case to your customers, your designers, and your own team.

Bring your objections. Eric has heard them all, and he will take them live.