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The Digital Embellishment Experts
Keynote Address: Why Four-Color Print Stopped Paying and What Replaces It
Tue, Jul 28
|The Taktisphere
Let’s be honest. Four-color print is getting squeezed harder than a rush job due yesterday. Every quote becomes a race to the bottom. Every competitor claims they can do it cheaper. And somewhere in your market, somebody is willing to lose money longer than you are.
Time & Location
Jul 28, 2026, 1:00 PM – 2:00 PM
The Taktisphere
About the Event
The Taktisphere RSVP LINK Here
Let’s be honest.
Four-color print is getting squeezed harder than a rush job due yesterday.
Every quote becomes a race to the bottom. Every competitor claims they can do it cheaper. And somewhere in your market, somebody is willing to lose money longer than you are.
That is not a rough patch. It is a product transition.
The printers winning right now are not trying to sell more ordinary print. They are creating print that feels different, performs better, grabs attention, and earns a premium.