Harris & Bruno’s Digital Embellishment Momentum: Technology, Education, and the Future of Print
By Paul Furse, Harris and Bruno International Digital embellishment has moved from novelty to necessity in the print world. What was once a niche add-on is now a strategic differentiator for commercial printers, packaging converters, and brand owners seeking higher engagement and margins. I have witnessed this transformation first-hand. In my role at Harris & Bruno International, I’ve seen customers increasingly demand tactile enhancements that make their print stand out. For example, studies...